I just received a promotional email from the Telluride Ski Resort titled: “Epic Savings on Telluride Skiing!” in reference to an upcoming locational sale in Montrose, Colorado on October 16.
OK, I just looked up the word “epic” at http://dictionary.reference.com/browse/epic and came up with the following:
–adjective Also, ep·i·cal.
noting or pertaining to a long poetic composition, usually centered upon a hero, in which a series of great achievements or events is narrated in elevated style: Homer’s Iliad is an epic poem.
resembling or suggesting such poetry: an epic novel on the founding of the country.
heroic; majestic; impressively great: the epic events of the war.
of unusually great size or extent: a crime wave of epic proportions.
I’m guessing numbers 1 & 2 don’t apply, and number three is definitely a stretch in the literal sense; so that leaves number four. However, I don’t see a reference to such a metric being relative, therefore I’m not so sure it’s an appropriate word to use in the context of the sale. In other words, while there might be a relatively good “bargain” of the early bird rates of season passes vs. the regular rates, I don’t know if an average reasonable person who saw the rates would immediately come to the conclusion that such rates are “epic”. In fact, I believe I’d bet my house that it would NOT be the case.
There was a recent letter to the editor which appeared in the Telluride Watch newspaper which seemed to run contrary to the notion of Telluride Ski Area passes allowing for “epic savings”. Here is a direct link:
I’ve extracted a quote from the above letter:
Last year I paid $345 for a six-day pass. This year, the six day pass is $450 (or $75 a day). I’m afraid that’s out of my price range; it wasn’t too long ago that seniors at age 70 skied for free. I think there should be a price break for seniors; after all we brought all our friends, children and grandchildren to Telluride.
This doesn’t sound like epic savings to me.
Consequently, I have a question for the National Forest Service: is there an upper limit to which ski area operators can charge for access to National Forest Service (public) lands which are being leased to such operators?
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